Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
Cites findings of a 2012 national consumer survey, "Building trust in what we eat: consumers' knowledge of and trust in food production and how food marketers can improve it," by Sullivan Higdon and Sink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C30500
Notes:
56 pages., Results of a survey among Illinois consumers. Project coordinated by Morgan & Myers and survey conducted by Roper GfK. Supporting organizations: Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association and Illinois Soybean Association.
