Communicating with consumers: antibiotic issues and food animal production

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
    Format:
    Presentation
    Publication Date:
    2012-03
    URL:
    http://www.animalagriculture.org/Solutions/Proceedings/Symposia/2011Antibiotics/Lormore,Mike-ConnectingwithConsumers.pdf
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
    Subject Term:
    animal rights, appeals (message), attitudes, consumer attitudes, consumers, dairy, farming methods, food, food policy, food safety, information issues, information services, meat, message content, regulations, risk communication, rural-urban communication, pork, trust, credibility (source), and antibiotics
    Notes:
    PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.

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