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Illinois farmer image: understanding consumer perceptions and how to build trust: a preliminary report

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Research report
Publication Date:
2010-04-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183
Subject Term:
attitudes, biotechnology, chemicals, consumer attitudes, consumers, direct marketing, environment, farmers, farming methods, food safety, image, information needs, information sources, Internet, knowledge level, labeling, livestock, nutrition labeling, pesticides, public attitudes, video, genetic engineering, family farm, concentration, trust, credibility (source), transparency, food supply, antibiotics
Notes:
56 pages., Results of a survey among Illinois consumers. Project coordinated by Morgan & Myers and survey conducted by Roper GfK. Supporting organizations: Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association and Illinois Soybean Association.