Illinois farmer image: understanding consumer perceptions and how to build trust: a preliminary report

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2010-04-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C30500
    Subject Term:
    attitudes, biotechnology, chemicals, consumer attitudes, consumers, direct marketing, environment, farmers, farming methods, food safety, image, information needs, information sources, Internet, knowledge level, labeling, livestock, nutrition labeling, pesticides, public attitudes, video, genetic engineering, family farm, concentration, trust, credibility (source), transparency, food supply, and antibiotics
    Notes:
    56 pages., Results of a survey among Illinois consumers. Project coordinated by Morgan & Myers and survey conducted by Roper GfK. Supporting organizations: Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association and Illinois Soybean Association.

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