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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 10-27
Notes:
Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reddick, Bekah (author)
Format:
Article
Publication Date:
2002-02
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14260
Journal Title:
Agri Marketing
Journal Title Details:
40(2) : 36
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Crowell, Chester I. (author)
Format:
Journal article
Publication Date:
1913-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16822
Journal Title:
Agricultural Advertising
Journal Title Details:
25(3) : 25-26
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Butler, Matilda (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1995-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09032
Journal Title:
Agri Marketing
Journal Title Details:
May 1995 : 70-73
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08641
Journal Title:
Agri Marketing
Journal Title Details:
May 1995 : 70-73
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2007-10-17
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
Notes:
Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Plumb, Rachel (author)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
Journal Title:
Agri Marketing
Journal Title Details:
43(2) : 38,40
Notes:
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author) and Chura, Hillary (author)
Format:
Journal article
Publication Date:
1999-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:
Advertising Age
Journal Title Details:
70(43) : 81