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Blockbuster marketing campaign puts real tree sales on track

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Plumb, Rachel (main author)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, commodity promotion, cooperative programs, forestry, marketing, organizations
Notes:
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.