Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
