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    31. Television advertising and soda demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

    33. The brand has two faces: examining the impact of an accented spokesperson on brand perceptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Christine (author) and Loken, Barbara (author)
    Format:
    Journal Article
    Publication Date:
    2008
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30226
    Journal Title:
    European Advances in Consumer Research
    Journal Title Details:
    8 : 120-121

    35. The determinants of consumer confidence in credence attributes: trust in the food system and in brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lassoued, Rim (author) and Hobbs, Jill E. (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02718
    Notes:
    Paper presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 31 pages.

    36. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    37. The effects of environmental brand attributes and nature imagery in green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
    Format:
    Journal article
    Publication Date:
    2017-05-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
    Journal Title:
    Environmental Communication
    Journal Title Details:
    12(3) : 414-429

    38. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
    Journal Title:
    British Food Journal
    Journal Title Details:
    112(3) : 306-322

    40. The future of retail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Bruce (author)
    Format:
    Commentary
    Publication Date:
    2020-07-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11756
    Journal Title:
    Packer
    Notes:
    Online from publisher. 1 page., Consultant author identifies four trends he expects in retailing - in general and in food produce departments in particular.