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The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morris, Joe (main author), Yeung, Ruth (author), Yee, Wallace (author)
Format:
Journal article
Publication Date:
2010
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180
Subject Term:
attitudes, consumer attitudes, consumers, food, food safety, information services, risk assessment, risk management, Ukraine, brands