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    Start Over Subject Term agri-marketing Subject Term farm journals

    32. MediaGrowth Executive Summit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bernick, Karen (author)
    Format:
    Presentation
    Publication Date:
    2017-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
    Notes:
    Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.

    33. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    34. More advertisers recommend farm papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1927-03-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36778
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 29. 2 pages.

    36. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    37. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.

    39. Refuses advertising copy which offers "egg tablets"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    1922-11-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22513
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 46, page 3., Publisher expresses concern about Ditto Egg Tablets, claimed to be an egg laying tonic the value to which more than 100,000 poultry producers testify. Urges farm papers to scrutinize advertising copy carefully.

    40. Requests for "charity" in the way of free space

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-03-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24837
    Notes:
    Bulletin No. 13, page 2., On handling requests from advertisers and advertising agencies for free space in farm periodicals.