« Previous | of | Next »

Refuses advertising copy which offers "egg tablets"

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
1922-11-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), ethical issues, farm journals, message content, agri-marketing
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 46, page 3., Publisher expresses concern about Ditto Egg Tablets, claimed to be an egg laying tonic the value to which more than 100,000 poultry producers testify. Urges farm papers to scrutinize advertising copy carefully.