MediaGrowth Executive Summit

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bernick, Karen (author)
    Format:
    Presentation
    Publication Date:
    2017-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
    Subject Term:
    adoption, campaigns, case studies, change, farm journals, farmers, information sources, mass media, media effectiveness, media use, mobile communication systems, print media, telephone communication, video, digital, marketing communication, agri-marketing, cell phones, social media, and smartphones
    Notes:
    Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.

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