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MediaGrowth Executive Summit

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bernick, Karen (main author)
Format:
Presentation
Publication Date:
2017-04-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, campaigns, case studies, change, farm journals, farmers, information sources, mass media, media effectiveness, media use, mobile communication systems, print media, telephone communication, video, digital, marketing communication, agri-marketing, cell phones, social media, smartphones
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.