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Narrow ad focus increases yield

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrison, Mary E. (main author)
Format:
Journal Article
Publication Date:
2009-06-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176
Subject Term:
adoption, advertising, agribusiness, farm journals, farmers, information sources, media effectiveness, mobile communication systems, print media, roles, telephone communication, trends, trends in farm publishing, information technology, digital, marketing communication, agri-marketing, cell phones
Notes:
Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.