- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2009-06-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
- Journal Title:
- B to B
- Journal Title Details:
- 94(9) : 4
- Subject Term:
- adoption, advertising, agribusiness, farm journals, farmers, information sources, media effectiveness, mobile communication systems, print media, roles, telephone communication, trends, trends in farm publishing, information technology, digital, marketing communication, agri-marketing, and cell phones
- Notes:
- Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.
