Lazer, William (author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), and Michigan State University
Union Oil Company
University of Pennsylvania
Department of Commerce
Grace Chemical Research and Development Company
Format:
Abstract
Publication Date:
1957-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08236
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947-11-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04650
Notes:
Includes Table of Contents and Forward at ACDC; James F. Evans Collectionl The study was conducted by the Advertising Research Foundation in Cooperation with Agricultural Publishers Association; Please see B04667-79 for others in this series, New York, The Advertising Research Foundation
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04672
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 72 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04675
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 92 p. (Advertising Research Foundation Report)
