- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cummins, M.L. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00832
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(9) : 46, 48
- Subject Term:
- advertising research, audience research, farm journals, journals, media effectiveness, media use, and readership
- Notes:
- AgComm Teaching
