- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richter, Lisa (author / Fleishman-Hillard Research, St. Louis, MO 63102)
- Format:
- Conference paper
- Publication Date:
- 1997
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08772
- Subject Term:
- advertising research, cooperative information, cooperatives, image, message content, organizational communication, pretests, readership, and research organizations
- Notes:
- James F. Evans Collection, Agricultural Communicators in Education 1997 Conference, Cleveland, Ohio, July 12-16, 1997
