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Readership of Moorman's Mintrate hog feed advertisements

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Research report
Publication Date:
1961-04-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, advertising, advertising research, communication research, design, farm women, farmers, feedstuffs, hogs, layout, livestock, readership, research methods, survey methods, women, swine
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.