Readership of Moorman's Mintrate hog feed advertisements

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1961-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
    Subject Term:
    accuracy, advertising, advertising research, communication research, design, farm women, farmers, feedstuffs, hogs, layout, livestock, readership, research methods, survey methods, women, and swine
    Notes:
    Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.

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