National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
Notes:
4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."
Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355
