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Our agency problems

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
LeQuatte, T.W. (main author / Successful Farming), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, ethical issues, farm journals, publishing, roles, sales methods, selling, marketing communication
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.