Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Stebner, Scott (author) and Baker, Lauri M. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29182
Notes:
Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.
