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New out-of-home ad space: recycling machines

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sass, Erik (main author)
Format:
Article
Publication Date:
2009-02-20
URL:
http://www.shoptocook.com/Articles/NewOut-of-HomeAdSpaceRecyclingMachines.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172
Subject Term:
advertising, coupon promotion, food, interactive media, retail promotion, video, marketing communication, point-of-purchase, kiosks
Notes:
Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.