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More than just green

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stebner, Scott (main author), Baker, Lauri M. (author)
Format:
Conference paper
Publication Date:
2016-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings/-2016proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, attitudes, audience participation, consumers, feedback, gardening, information issues, information seeking, interactive media, listening, media effectiveness, retail, retail promotion, sales methods, selling, marketing communication, agri-marketing, relationship marketing, social media
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.