- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- journal articles
- Publication Date:
- 2013-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01387
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 51(3) : 25-54
- Subject Term:
- advertising, audiovisual media, awards, campaigns, case studies, direct mail, exhibits, interactive media, Internet, media relations, news releases, organizational communication, public relations, publications, radio programs, television programming, outdoor, marketing communication, issue management, companion animals, point-of-purchase, blogs, social media, events, websites, and National Agri Marketing Association (NAMA)