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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karst, Tom (author)
Format:
Journal article
Publication Date:
2020-12-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12022
Journal Title:
Packer
Notes:
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chattopadhyay, A. (author), Dube, L. (author), and Letarte, A. (author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25292
Journal Title:
Journal of Advertising Research
Journal Title Details:
36(6) : 82-89
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irwin, Tanya (author)
Format:
Article
Publication Date:
2011-01-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36085
Notes:
Marketing Daily via Rural Marketing News. 2 pages., Includes reference to effective use of actress Betty White in promoting Snickers candy.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Passman, Norman (author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671
Journal Title:
Food Technology
Journal Title Details:
48 : 71-74
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Edelstein, Jeffrey S. (author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16670
Journal Title:
Food Technology
Journal Title Details:
48 : 79-82
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wansink, Brian (author) and Pierre, Chandon (author)
Format:
Journal Article
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
Journal Title:
Journal of Consumer Research
Journal Title Details:
34(3) : 301-314
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Atkin, C.K. (author) and Heald, G. (author)
Format:
Journal article
Publication Date:
1977
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20125
Journal Title:
Journal of Communication
Journal Title Details:
27(1) : 107-114
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:
Journal article
Publication Date:
2010
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:
Journal of Business and Psychology
Journal Title Details:
25(1) : 109-118
Notes:
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Elder, Ryan S. (author) and Krishna, Aradhna (author)
Format:
Journal Article
Publication Date:
2010-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30234
Journal Title:
Journal of Consumer Research
Journal Title Details:
36(5) : 748-756
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stanton, John L. (author) and Herbst, Kenneth C. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
Journal Title:
Journal of Promotion Management
Journal Title Details:
12(2) : 119-135
Notes:
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.