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Supporting advertising superiority claims with taste tests
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Passman, Norman (author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671
Journal Title:
Food Technology
Journal Title Details:
48 : 71-74
Subject Term:
advertising
,
appeals (message)
,
audience research
,
consumer attitudes
,
food
,
media effectiveness
, and
message content
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