Supporting advertising superiority claims with taste tests

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Passman, Norman (main author)

Format:

Journal article

Publication Date:

1994-08

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Food Technology

Related Item Details:

48 : 71-74

Subject Term:

advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, message content