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    41. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    43. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    44. Dairy farmers' attitudes and information sources about commodity promotion: an analysis of the 1976 Wisconsin Pro-milk referendum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardin, Peter L. (author)
    Format:
    Master's thesis
    Publication Date:
    1977-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
    Notes:
    See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.

    46. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    48. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.