Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.
Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.
