- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powledge, Fred (author)
- Format:
- Book
- Publication Date:
- 1984
- Published:
- USA: Simon and Schuster, New York, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17699
- Subject Term:
- advertising, buyer behavior, buying behavior, consumers, food, food industries, food safety, nutrition education, nutrition information, retail promotion, USDA, marketing communication, and concentration
- Notes:
- 287 pages
