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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Subject Term:
advertising , appeals (message) , buyer behavior , buying behavior , decision making , farm families , farmers , information needs , information seeking , message content , persuasion , rural life , sales methods , and economic factors
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.