Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
Notes:
Mail & Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.
Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
11 pages., Online from publisher via JSTOR digital archive., Authors identified how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. They also examined how newspaper and television coverage of food poisoning in restaurants and food courts suggests a link between ethnicity and contamination.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08673
Notes:
Via AgriMarketing Weekly. 1 page., Involves an advertising campaign against recombinant bovine somatotropin (rbST), a supplement used to increase milk production.
TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
