Advertising claims substantiation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Proceedings
    Publication Date:
    1994-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16673
    Journal Title:
    Food Technology
    Journal Title Details:
    48 : 67-84
    Subject Term:
    accuracy, advertising, appeals (message), ethical issues, food, message content, and bias

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