Search

    Start Over Subject Term advertising Subject Term appeals (message) Subject Term television

    4. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Rhoades, Emily B. (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

    6. And now a word from our sponsors: how to create an effective nutrition television commercial

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    9. Boob rubes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Greenfield, J. (author)
    Format:
    Journal article
    Publication Date:
    1975
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26433
    Journal Title:
    Columbia Journalism Review
    Journal Title Details:
    14(3) : 16
    Notes:
    Examines the irony that advertisers are selling products that have contributed to the collapse of a rural way of life that is being idealized in prime time television programming.