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    Start Over Publication Year 2009 Subject Term advertising

    41. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

    42. Marketing to the rural lifestyler: updates from marketers and agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    43. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    46. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    48. New media options for on-line delivery: attracting the under-35 reader by examining preferences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stringer, Sharon (author)
    Format:
    Paper
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30679
    Notes:
    Presented at the Newspapers and Community Building Symposium XV, Mobile, Alabama, September 24-27, 2009. 11 pages.

    49. New out-of-home ad space: recycling machines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sass, Erik (author)
    Format:
    Article
    Publication Date:
    2009-02-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29182
    Notes:
    Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.

    50. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.