15 pages., via online journal., Author's review of emerging organizational stigma literature centers on what he describes as core-stigmatized organizations. They reflect "an evaluation held and often expressed by some social audience(s) that an organization or set of organizations is discounted, discredited, and/or tainted in some way owing to some core attribute or attributes." Tobacco companies are among examples mentioned.
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
Notes:
Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
