Publication Year: 2007 / Subject Term: brands

Start Over Publication Year 2007 Subject Term brands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurzhals, Frank G. (author)
Format:: Article
Publication Date:: 2007-12
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
Notes:: International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 34, 36
Notes:: Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jain, Abhay (author) and Hundal, B.S. (author)
Format:: Journal article
Publication Date:: 2007
Published:: India: Centre on Integrated Rural Development for Asia and the Pacific
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00457
Journal Title:: Asia-Pacific Journal of Rural Development
Journal Title Details:: 17(1) : 17-28

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sporleder, Thomas L. (author) and Liu, Juan (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 10(1)
Notes:: Posted at AgEcon Search: http://agecon.lib.umn.edu

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pitts, Lee (author)
Format:: Commentary
Publication Date:: 2007-10-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
Journal Title:: Farm World
Journal Title Details:: 53(39) : 7B
Notes:: Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Cheryl (author)
Format:: Case study
Publication Date:: 2007-08
Published:: USA: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02984
Journal Title:: Frontline

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hemus, Jonathan (author)
Format:: Commentary
Publication Date:: 2007-07
Published:: UK: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956
Journal Title:: Frontline
Notes:: Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, James (author) and Jewell, Tony (author)
Format:: Commentary
Publication Date:: 2007-04
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
Journal Title:: Frontline
Notes:: Article ID: 15. 3 pages.

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