The time to act is always now

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hemus, Jonathan (author)
    Format:
    Commentary
    Publication Date:
    2007-07
    URL:
    http://www.ipra.org/detail.asp?articleid=183
    Published:
    UK: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956
    Journal Title:
    Frontline
    Subject Term:
    communication planning, crisis communication, food, food safety, risk assessment, risk communication, UK, and brands
    Notes:
    Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.

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