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Building the company brand: build the trust that builds sales

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roads, Craig (main author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agribusiness, campaigns, image, public relations, marketing communication, agri-marketing, crop protection, brands, trust, credibility (source), branding
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45899