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    Start Over Publication Year 2007 Subject Term advertising Subject Term marketing

    4. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mueller, Barbara (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36485
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    26(4) : 561-564

    5. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    6. Marketing with your customers through WOMM marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 38-39
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

    7. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Balagtas, Joseph V. (author) and Kim, Sounghum (author)
    Format:
    Journal article
    Publication Date:
    2007-08-09
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    OnlineEarly

    8. Promoting sustainability through social marketing: examples from New Zealand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frame, Bob (author) and Newton, Bronwyn (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    International: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26405
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    31(6): 571-581
    Notes:
    11 p.

    9. Science, society and the supermarket: the opportunities and challenges of nutrigenomics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daar, Abdallah S. (author), Castle, David (author), Cline, Cheryl (author), Tsamis, Charoula (author), and Singer, Peter A. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: John Wiley and Sons, Hoboken, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26046
    Notes:
    163 pages.