Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Balagtas, Joseph V. (author) and Kim, Sounghum (author)
    Format:
    Journal article
    Publication Date:
    2007-08-09
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174
    Journal Title:
    American Journal of Agricultural Economics
    Subject Term:
    advertising, advertising research, dairy, marketing, marketing research, and sales promotion
    Notes:
    OnlineEarly

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