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    Start Over Publication Year 2003 Subject Term advertising Subject Term appeals (message)

    2. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

    4. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    5. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    7. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    20(1) : 21-35
    Notes:
    Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

    8. Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunter, Karla M. Larson (author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), and Association for Education in Journalism and Mass Communication
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19215
    Notes:
    9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO