Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunter, Karla M. Larson (author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), and Association for Education in Journalism and Mass Communication
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19215
    Subject Term:
    advertising, appeals (message), campaigns, ethical issues, health education, medical education, message content, persuasion, television, and bias
    Notes:
    9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO

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