Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Hunter, Karla M. Larson (main author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), Association for Education in Journalism and Mass Communication

Format:

Paper

Publication Date:

2003-07

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128

Subject Term:

advertising, appeals (message), campaigns, ethical issues, health education, medical education, message content, persuasion, television, bias

Notes:

9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO