« Previous | of | Next »

Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hunter, Karla M. Larson (main author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), Association for Education in Journalism and Mass Communication
Format:
Paper
Publication Date:
2003-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128
Subject Term:
advertising, appeals (message), campaigns, ethical issues, health education, medical education, message content, persuasion, television, bias
Notes:
9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO