Publication Year: 1998 / Subject Term: commodity promotion

Start Over Publication Year 1998 Subject Term commodity promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1998-01-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22229
Journal Title:: Advertising Age
Journal Title Details:: 69(4) : 14

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Geoffrey M. (author) and Park, John L. (author)
Format:: Journal article
Publication Date:: 1998-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 29(3) : 44-53
Notes:: Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, T.J. (author) and Patterson, P.M. (author)
Format:: Conference paper
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10132
Notes:: search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 17 p., The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
Format:: Paper
Publication Date:: 1998-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27431
Notes:: Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_fm.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Schmit, Todd M. (author), Chen, Kevin (author), and Weerahewa, Jeevika (author)
Format:: Journal article
Publication Date:: 1998-10
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22302
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 27(2) : 209-217

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, Ellen (author) and Sellen, Daniel (author)
Format:: Journal article
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10932
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: <28 (2): 14-26>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coulibaly, N. (author) and Brorsen, B.W. (author)
Format:: Conference paper
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09320
Notes:: American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 29 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research paper
Publication Date:: 1998
Published:: USA: Agricultural Publishers Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09190
Notes:: http://www.agpub.org/

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