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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Green, Geoffrey M. (author) and Park, John L. (author)
Format:
Journal article
Publication Date:
1998-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
29(3) : 44-53
Subject Term:
advertising , commodity promotion , dairy , economics of information , evaluation , food , promotion , retail promotion , value of information , and milk
Notes:
Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.
