New varieties and the returns to commodity promotion: Washington Fuji apples

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Richards, T.J. (main author), Patterson, P.M. (author)

Format:

Conference paper

Publication Date:

1998-08-02

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107

Subject Term:

commodity promotion, fruit, horticulture, markets (selling), promotion

Notes:

search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 17 p., The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.