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New varieties and the returns to commodity promotion: Washington Fuji apples

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, T.J. (main author), Patterson, P.M. (author)
Format:
Conference paper
Publication Date:
1998-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107
Subject Term:
commodity promotion, fruit, horticulture, markets (selling), promotion
Notes:
search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 17 p., The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.