Publication Year: 1991 / Subject Term: advertising and commodity promotion

Start Over Publication Year 1991 Subject Term advertising Subject Term commodity promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1991-09-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18421
Journal Title:: Advertising Age
Journal Title Details:: 62(40) : 67-69
Notes:: Includes expenditures by U.S. Dairy Farmers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Belleza, Evelyn Tibon (author)
Format:: Abstract
Publication Date:: 1991
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05830
Notes:: ProQuest, UMI Dissertations Publishing. 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 73 (4) : 1195-1203
Notes:: This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author) and Lambregts, J.A. (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 23(1) : 181-194

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marbery, Steve (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08260
Journal Title:: Hog Farm Management
Journal Title Details:: 28 (5) : 4
Notes:: Evans, AgComm teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author), Kinnucan, H. W. (author), and International Dairy Federation, Brussels, Belgium
Format:: Report
Publication Date:: 1991
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14802
Notes:: viii: 77 (9202)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCutcheon, M.L. (author) and Goddard, E. (author)
Format:: Journal article
Publication Date:: 1991
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14818
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 40 : 1-24

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
Format:: Journal article
Publication Date:: 1991-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
Journal Title:: Western Journal of Agricultural Economics
Journal Title Details:: 16 : 63-71
Notes:: Identified relatively weak effects of generic advertising of California figs, prunes and raisins.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Inc., Kansas City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:: 197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

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