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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Subject Term:
advertising , campaign planning , campaigns , commodity promotion , food safety , organizational communication , promotion , slogans , swine , and marketing communication
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."
