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    Start Over Publication Year 1981 Subject Term media effectiveness

    1. A lesson in development communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Magbual, Inez G. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10081
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 6
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program

    2. A media survey checklist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, C.C. (author), Peterson, G.R. (author), and Pennsylvania State University; Pennsylvania State University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00698
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    64 (4) : 41
    Notes:
    AgComm Teaching; media research; research methods; surveys

    5. Appropriate technology and rural communication in Papua, New Guinea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carter, Lawrence J. (author / University of Technology, LAE, Papua, New Guinea)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22690
    Journal Title:
    Pacific Islands Communication Journal
    Journal Title Details:
    10(3) : 48-53

    6. Biomedical innovation and the press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pfund, Nancy (author / Stanford University) and Hofstadter, Laura (author / Stanford University)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12031
    Journal Title:
    Journal of Communication
    Journal Title Details:
    31(2) 138-154
    Notes:
    Francis C. Byrnes Collection

    7. Campaign postcards are motivational tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ynaya, Dominador C., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    Philippines: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16574
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 14-15

    9. Concept paper on support communication for agricultural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    De Jesus, Vincente C. (author)
    Format:
    Journal article
    Publication Date:
    1981-10
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10076
    Journal Title:
    CARD News
    Journal Title Details:
    2(3) : 4, 6
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder.

    14. Factors influencing the diffusion and adoption of recommended cultural practices among carrot farmers in St. Vincent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barker, St. Clair (author) and Department of Agricultural Extension
    Format:
    Thesis
    Publication Date:
    1981
    Published:
    Caribbean: The University of the West Indies, Trinidad, West Indies
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20740
    Notes:
    Burton Swanson Collection, 271 pages

    15. Farm broadcasting in the Philippines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-10
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10077
    Journal Title:
    CARD News
    Journal Title Details:
    2(3) : 5-6
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Excerpts from a survey of farm radio broadcasting in developing Asian-Pacific countries by United Nations Economic and Social Commission for Asia and Pacific (UNESCAP)

    16. Folk media as channels of development messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fernandez, Rudy A. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10079
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 3-4
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder.

    17. Folk poetry in Bangladesh: updating traditional forms to carry timely messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roy, Rati Ranjan (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Bangladesh: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16565
    Journal Title:
    Development Communication Report
    Journal Title Details:
    34 : 4

    18. Generic advertising, FOB price promotion, and FOB revenue : a case study of the Florida grapefruit juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Jonq-Ying (author / Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL) and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03001
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    13(2) : 69-78
    Notes:
    James F. Evans Collection

    21. Mass communication problems in Japan and Korea: a common cultural zone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tamura, Norio (author)
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12695
    Notes:
    Pages 273-279 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley &amp; Sons, Chichester. 371 p.

    22. Media and messages: flexibility is the key to development communication in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jain, Rajive (author) and Voigt, T.E. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    India: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16575
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 16
    Notes:
    Reprinted from IDRC Reports, Vol. 10, No. 3 (October 1981).

    23. Media campaign for all seasons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.

    26. Problems and prospects of rural tv programming in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, N.P. (author)
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12694
    Notes:
    Pages 263-271 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley &amp; Sons, Chichester. 371 p.

    28. Radio instructional programs: some practical guidelines for scriptwriters and planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    de Fossard, Esta (author)
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16570
    Journal Title:
    Development Communication Report
    Journal Title Details:
    35 : 6-7
    Notes:
    "Radio is the medium of visual imagination." (p. 6)

    31. Rural radio in Mindanao (Philippines)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bonzon, Simeon (author / Foreign News Editor, Bureau of National and Foreign Information, The Philippines Ministry of Public Information) and Foreign News Editor, Bureau of National and Foreign Information, The Philippines Ministry of Public Information
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04261
    Journal Title:
    Agricultural Information Development Bulletin
    Journal Title Details:
    3 (3) : 23-26

    32. Satellite communications reinforcing cultural identity in Canada's northernmost reaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Lyndsay (author), Simailak, David (author), and Green: Communication Specialist and former Policy Analyst, Federal Department of Communications, Canada; Simailak: Director, Inuit Broadcasting Corporation
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04484
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 1 - 3

    37. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    38. Tobacco farmers are innovative, but ...

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dy, Mary Ebitha (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10080
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 5
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.