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Generic advertising, FOB price promotion, and FOB revenue : a case study of the Florida grapefruit juice industry

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lee, Jonq-Ying (main author / Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL), Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70
Subject Term:
advertising research, buying behavior, commodity promotion, drink, economics of information, food, media effectiveness, product promotion, value of information
Notes:
James F. Evans Collection