- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ynaya, Dominador C., Jr. (author)
- Format:
- Journal article
- Publication Date:
- 1981-12
- Published:
- Philippines: Clearinghouse on Development Communication, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16574
- Journal Title:
- Development Communication Report
- Journal Title Details:
- 36 : 14-15
- Subject Term:
- campaign planning, development, development communication, direct mail, literature, media effectiveness, Philippines, rice, and visual communication
