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    Start Over You searched for: Subject Term commodity promotion Remove constraint Subject Term: commodity promotion Journal Title Journal of Agricultural and Resource Economics Remove constraint Journal Title: Journal of Agricultural and Resource Economics

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    1. Agricultural market structure, generic advertising, and welfare

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    2. Generic advertising wearout: the case of the New York City fluid milk campaign

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    3. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

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    4. Incentives to advertise and product differentiation

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    5. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    6. Optimal choice of generic milk advertising expenditures by media outlet

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    7. Optimal choice of generic milk advertising expenditures by media outlet

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    8. The economic value of public relations expenditures: food safety and the strawberry case

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