- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richards, Timothy J. (author) and Patterson, Paul M. (author)
- Format:
- Journal article
- Publication Date:
- 1999
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 23(2) : 440-462
- Subject Term:
- appeals (message), commodity promotion, economics of information, education effects, food safety, fruit, message content, publicity, value of information, and diseases