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The economic value of public relations expenditures: food safety and the strawberry case

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author), Patterson, Paul M. (author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), commodity promotion, economics of information, education effects, food safety, fruit, message content, publicity, value of information, diseases